Tim Stumbles & Eddy Malik of Office Timeline paid us a visit recently. For us, it was a week to reconnect, to share our visions, to sketch our future, and between long meetings and
late hours, we couldn’t miss the opportunity to ask them a few questions about the Office Timeline – RomSoft partnership and how things look from their perspective.
Tim Stumbles & Eddy Malik
Please tell us a bit about how it all started: Why a strategic partnership with an overseas company, like RomSoft? What brought the need?
I love to tell this story because our partnership with RomSoft is simply good luck, very, very good luck! We had prototyped the product but knew it needed professional development to get
it stable and ready for release to market. Having worked virtually on international teams for the previous 10 years we were not shy about building an off-shore partnership. Also, as
self-funded start-up we needed access to the most talented developers but at slightly better economics than we could find in the US market. I actually looked in a couple of different
places but what was completely unique about RomSoft was their appetite to share the risk in the venture. At that time we were investing from our personal savings and RomSoft was really
flexible with a proposal that allowed us to start slow and grow without having to make a big commitment we could not afford.
What does it actually mean to have a “strategic partnership”? Please give us some details from the concept standpoint.
Strategic Partnership Concept (I)
This topic excites me because in my former career I worked around strategic partnerships often, however I didn’t really appreciate what the word meant. Now I see a true strategic
partnership is when each party is driving for a ‘win-win’ outcome like we are with RomSoft. A true ‘win-win’ can’t be achieved unless each party is genuinely working for the other party’s
interests as well their own. To succeed, strategic partnerships need to be egoless. There is no-way this can happen without a high degree of trust, mutual respect. We are so fortunate to
have found that with RomSoft and it is the reason we are successful and the reason we will continue to build our business around this partnership.
What do you think are the main benefits of this kind of partnership? Are there any downfalls?
We simply could not have accomplished what we have without this partnership. And I don’t mean this just from a product development point of view, I mean it as I think of all the things
required to incubate, launch and grow a business. The intangible benefits we have received from this partnership have been critical to our success. There are challenges and risks but the
partnership is working so well that we have built our long terms plans around it.
Strategic Partnership Concept (II)
During the last two years, the team grew in size, proficiency, but also in skill diversity (by including testing, marketing, design, and even support components). It’s like a
tri-dimensional growth. Can you talk a little bit about the team development strategy?
This was interesting for us because we only ever intended to build a development team at RomSoft, but last year we decided to bring in non-development roles. The reason our strategy
shifted was because we found the talent at RomSoft exceptional, and we also found them extremely easy to work with. When it came time to consider roles beyond developers, the value of having
them centralized made a lot of sense. We added and continue to add non-development roles to the team. We knew RomSoft developers were world class, but what has been an unexpected surprise for
us is the high level of talent we have found for non-development roles.
Team Development Strategy
What are the main challenges that come with the growth?
There are no shortages of challenges in starting and growing a software business. When you self-fund a business like we are doing, the number one challenge is speed to market for new
innovations. Since we can only grow based on the performance of the business it often means there is a lag in time from the moment we need new people to the moment we are actually able to
Hiring Pattern Prediction
What are the major themes for the next year’s development?
Our top-most priority is to please our customers with insanely good software and outstanding service. We don’t always get there but we continue to learn and improve with that purpose in
mind. Beyond that goal there are obvious management themes that I think about, such as continuing to optimize all of our teams, staying lean and nimble and developing new innovations that
delight our customers. We are about to release a very cool SaaS offering which will be a big focus for us next year. We are also developing a brand new ecommerce system to make it easier
for our customers and partners. In fact next year we will release more innovations than we have ever done in the past.
Any other thoughts that you want to share?
Yea, I love the team. We work together every day and each time I travel to Romania, it is like connecting with old friends. Maybe it is the laid back, non-hierarchical organization that
makes is so fun; or because it is exciting to build something new and watch it growth in the market. Also, the business is reported transparently each month and everyone on the team is
empowered to make good business decisions. This kind of flat, empowered structure is perfect for us and something I really enjoy.
Thank you very much Tim, Eddy. Having you here for a few days was great and we think your visit inspired a new vibe to the entire team and gave us confidence that we’re part of something
special, that not so many tech specialists in Iasi are lucky to experience.
We’d like to end with an open invitation to anyone who has the skills and motivation to reach out to us, as this year
we’ll be adding more talented developers and designers to both our product groups.